Tips to Ensure SMS Deliverability

To ensure the best reliability of your text messages, we recommend the following: 

• Ensure consent
• Opt-in confirmation message
• Support HELP and STOP keywords (unstop)
• Single number for campaigns
• Include your brand in messages
• Use a single URL domain and avoid public URL shorteners (e.g. bit.ly, goo.gl)
• Throughput – Messaging speed, generally 15-60 messages per minute
• Volume – 1,000 messages per day
• Unique Recipients - The number of distinct recipients.Generally, this should be about 200 contacts per day
• Balance - Ratio of outgoing to incoming messages. Generally, this should be 1:1. Human communications are conversational