To ensure the best reliability of your text messages, we recommend the following:
- Ensure consent
- Opt-in confirmation message
- Support HELP and STOP keywords (unstop)
- Single number for campaigns
- Include your brand in messages
- Use a single URL domain and avoid public URL shorteners (e.g. bit.ly, goo.gl)
- Throughput – Messaging speed, generally 15-60 messages per minute
- Volume – 1,000 messages per day
- Unique Recipients - The number of distinct recipients.Generally, this should be about 200 contacts per day
- Balance - Ratio of outgoing to incoming messages. Generally, this should be 1:1. Human communications are conversational
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