Tips to Ensure SMS Deliverability

To ensure the best reliability of your text messages, we recommend the following: 

  • Ensure consent
  • Opt-in confirmation message
  • Support HELP and STOP keywords (unstop)
  • Single number for campaigns
  • Include your brand in messages
  • Use a single URL domain and avoid public URL shorteners (e.g.,
  • Throughput – Messaging speed, generally 15-60 messages per minute
  • Volume – 1,000 messages per day
  • Unique Recipients - The number of distinct recipients.Generally, this should be about 200 contacts per day
  • Balance - Ratio of outgoing to incoming messages. Generally, this should be 1:1. Human communications are conversational



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