Brand Registration for 10DLC

Brand Registration lets the carriers know who is sending the messages, from the perspective of the recipient.

When registering, your brand will go through an identity verification process. The Campaign Registry will validate the information submitted to confirm the brand's validity.

When registering the Brand, make sure you are submitting information for who the message is from. Make sure the information entered during the registration process is for the business who the end-user is interacting with.

Email and Phone Number

The email address should use the brand's domain, and phone number should be found on the company website and/or social media page

Brand or Business URL

This must be a secure, live & working website.  Invalid websites or "in-progress" websites may cause a rejection.

Legal Business Name

Please ensure the Legal Business Name is entered exactly as registered. Mis-capitalization and any punctuation can cause the Brand verification to fail.

If you are in the US, please ensure the information entered matches exactly your CP575 document.

Tax ID

You must have a registered business in the US or CA to register for 10DLC.

Sakari does not support sole proprietorships for 10DLC registration.

United States

Your Legal Business Name and Tax ID (EIN) must match exactly what's on your business CP575

Canada

Tax ID Guidelines:

  • Alberta: Corporate Access Number
  • British Columbia (BC) requires an alpha prefix
  • Quebec CA: Quebec Business Number
  • Ontario: Federal Corporation Business Number, remove leading zeros (Example: 002075851 to 2075851)
  • Manitoba Corporation Number
  • Saskatchewan Provincial Corporation Number is typically a 9 digit number that starts with a 1