Yes - an Alphanumeric Sender ID allows you to set a company name or brand as the outgoing sender.
An Alphanumeric Sender ID is a distinct Sender on your account - it's not a 'mask' for an existing long-code number, and you don't need a long-code number on the account for it to work.
Most countries, except for the United States and Canada, support Alphanumeric Sender ID. As a technology, it supports only outbound, one-way messages.
Add an Alphanumeric Sender ID to your account directly in Sakari Hub: Buy a Number