What is Toll-Free Verification?

Toll free verification is a free process that pre-qualifies messaging traffic as 'verified' with our downstream peers, which helps to increase message deliverability on the Toll-Free number.

Verification is not whitelisting, so approval doesn’t guarantee that you won’t experience any blocking. However, as long as the sent messages align with what's stated on the approved verification application, we can work with our peers more swiftly and ask for a block to be removed.

How do I submit a Toll-Free verification form? 

Toll Free Verification can be completed directly from the Sender page in Sakari.

Information Required

• Business Name: The business name of the Sakari customer.
• Business Contact Email: The contact information for the submission point of contact.
• Legal Company Name: The legal company name of the business sending the actual messages to consumers.
• Organization Type: Use the drop-down menu to select the type of the message sender company.
• State of Incorporation: The state where the message sender company was registered.
• Business Address: The primary/corporate address of the message sender.
• Campaign Description: Please describe your use case and the purpose of your messages (i.e. appointment reminders, receipts, etc.)
• What types of messages are being sent?: Use the drop-down menu to select an option that best describes your message type:
  • Conversational: Conversational messaging is a one-to-one message exchange between a business and an end user (recipient).
    • Please provide supporting information on how opt-in is collected: Please describe how potential subscribers are opted in to receive messages.
  • Informational: These messages inform your customers of things like service updates, appointments, and scheduling. Informational messages do not sell or promote anything regarding the business.
    • Please provide supporting information on how opt-in is collected: Use the drop-down menu to select an option that best describes how subscribers opt in to the messaging program:
      • IVR: A potential subscriber provides their consent via an interactive voice response.
      • Keyword: A potential subscriber texts a keyword (i.e JOIN) to opt into a messaging program.
      • POS or other on-site location: A potential subscriber provides their consent at the point of sale or other on-site location.
      • Via paper form: A potential subscriber provides their consent at an in-person location via a paper form. 
      • Weblink/URL: A potential subscriber enters their telephone number through a website to opt into a messaging program.
      • Other: Use this field to detail any other type of opt-in not listed above.
  • Marketing: A text message sent that contains a sales or marketing promotion. 
    • • Please provide supporting information on how opt-in is collected: Use the drop-down menu to select an option that best describes how subscribers opt in to the messaging program (see the list above).
• Please provide supporting information on how opt-in is collected: Use the drop-down menu to select an option that best describes how subscribers opt in to the messaging program (see the list above). A screenshot and/or URL will be required to move forward.
• Sample Messages: Please include 1-3 variations of the messages you intend to send.
• Please choose the category that best represents your use case/content: Use the drop-down menu to select a category that closely resembles your use case.
• Are you using more than one sending number?
  • No: Select this option if you're not using more than one sending number.
  • Yes: Select this option if you're using more than one sending number.
• Estimated Monthly Message Volume: Use the drop-down menu to select a number that best represents the estimated monthly message volume.
• Canadian Traffic: Please choose the appropriate drop-down selection if a majority of the traffic is expected to be delivered to Canadian handsets.
• Supporting Documentation: Please attach any additional information that would be useful.
•  

Please note, it is not necessary to include samples of every different variation on your messaging, but it is strongly recommended that your message samples are representative of the majority of the messaging you plan to send.

Opt-in

• Make sure the opt-in flow is thoroughly detailed.
• Consumer consent should be collected by the direct (first) party sending the messages.
• If Website opt-in: Screenshots of the web form where the client adds a number and agrees to receive messaging.
• Website Posting (Support): Where is the number advertised and where does the customer find the number to text in.
• If a keyword or QR Code Opt-in: Where does the customer find the keyword in order to opt-in to these messages? Please provide this material (photos or screenshots) for verification.
• If Voice/IVR opt-in: In this case please provide a screenshot record of opt-in via voice in the client's database/ CRM. (i.e., a check box on their CRM saying that the customer opted in and the date)
• 2FA/OTP: Please provide a screenshot process to receive the initial text
• Paper form (Customer/ Employee): please upload a photo of the form

Examples of opt-in:

Click here to view: United States Messaging Campaign Best Practices

Questions? Please open a ticket with the Sakari support team.

Cost of Toll Free Verification

The Toll-Free verification process is free of charge. 

Requirements to get verified

The minimum requirements to verify your toll free number are:

• One or more Toll-Free numbers
• The use case is not listed on our Ineligible Use Case list
• A documented/detailed opt-in process (a screenshot and/or URL is required for marketing use cases).  See below for examples. 
• Sakari Terms of Service and Carrier Best Practices (CTIA guidelines) are being followed

How long does it take to be approved?

Currently the average carrier processing time to review a Toll-Free submission is approximately 3 business days.

Once submitted, your Toll Free number will show as pending verification, until approved or rejected.

Benefits of a Toll-Free Number

Toll free phone numbers have several benefits compared to local phone numbers: 

• Higher Throughput - Toll free numbers may offer higher send rates than long code (local) phone numbers some businesses.

Ineligible Use Cases

Toll-Free Messaging Best Practices

Toll-Free messaging users must adhere to the following standards:

• Obtain clear opt-in from your recipients before sending them messages (the opt-in does not need to be via text messaging) see the article here.
• Maintain a very low opt-out (STOP reply) rate from your recipients
• Use shortened, branded URLs for the highest deliverability levels when sending links in the message body. Do not use shared URL shorteners (such as popular free URL shortening services) as these are forbidden by US carriers and will result in filtering.  We provide a free of charge URL shortener, you can learn more about that here. 
• Do not "load balance" by sending the same or similar messages using multiple Toll-Free numbers. Carriers call this "snowshoeing" and it is specifically targeted for filtering on Toll-Free SMS.