You can send text messages with full domains as well as shortened domains, although full domains are preferred by carriers.
URL shorteners may be used to deliver custom links, but avoid public and shared domain shorteners.
Public and Shared URL Shorteners to Avoid
A partial list of free URL shorteners to avoid:
Recommended Paid URL Shorteners
Here are some suggested paid URL shorteners:
- Bitly Paid - https://bitly.com/pages/pricing
- Rebrandly Paid - https://rebrandly.com/
- Clickmeter Paid - https://clickmeter.com/
- HubSpot - https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht