Types of Actions

For branching, splitting, and conditional evaluation — anything that controls flow without doing something external.

For anything that pauses execution — whether time-based or event-based (waiting for a trigger to occur).

For sending outbound communications.

For modifying contact data or membership.

For setting or updating workflow or integration data

When you connect an app to your Sakari account, the app may include actions that can utilized in a workflow

Action Categories

Action	Type	Description	Output properties
A/B Test	Logic	Randomly distributes contacts across two or more branches for split testing messages, timing, or other variables.	Assigned variant
Choice	Logic	Routes contacts down different paths based on a fixed set of options (e.g. a contact's reply or a property value).	Selected choice
Delay	Delay	Pauses the contact in the workflow for a defined duration (minutes, hours, days) before proceeding to the next action.	None
Filter	Logic	Evaluates contacts against one or more property conditions. Matching contacts continue; non-matches exit the workflow. Single-branch result.	None
If Then	Logic	Splits contacts into multiple conditional branches based on property criteria. Each branch can lead to a different workflow path.	Branch path taken
Increment / Decrement	Data ops	Adds or subtracts a number from a contact or workflow property. Useful for tracking counts, scores, or attempts.	Updated numeric value
Random Split	Logic	Randomly divides enrolled contacts across multiple branches by percentage or count. Useful for load balancing or experiments.	Assigned bucket
Set Workflow Property	Data ops	Stores a value as a workflow-scoped variable available to downstream actions. Does not modify the contact record.	Defined property value

Action	Type	Description	Output properties
Update Contact	Contact Management	Update contact properties

Action	Type	Description	Output properties
Google Sheets Lookup	Data Ops	Queries a Google Sheet row based on a matching key. Returns column values as output properties for use downstream.	Matched row column values
Google Sheets Export	Data ops	Writes contact or workflow property data to a specified Google Sheet row or appends a new row.	None
Create HubSpot Deal	Integration	Create a HubSpot Deal
Create HubSpot Meeting	Integration	Create a HubSpot Meeting
Create Pipedrive Activity	Integration	Create a Pipedrive activity for a contact
Create ZenDesk Ticket	Integration	Create ZenDesk ticket

Action	Type	Description	Output properties
Add to List	Contact Management	Adds the contact to a specified list within Sakari. Lists can be used for segmentation or triggering other workflows.	None
Remove from List	Contact Management	Removes the contact from a specified list. Useful for keeping segments current as contacts progress through workflows.	None

Action	Type	Description	Output properties
Link Clicked	Delay	Wait until a link is accessed by a contact. Contact Tracking must be enabled and utilized for eligible links.	None

Action	Type	Description	Output properties
Send Message	Messaging	Sends an SMS or MMS message to the contact. Supports templates, personalization tokens, and media attachments.	Message ID, sent timestamp, delivery status
Message Received	Delay	Wait until a message is received from a contact