What is 10DLC?
"10DLC" is short for 10 Digit Long Codes, commonly referred to as local phone numbers.
Businesses will be required to register their brand and define the types of campaigns they will use when sending text messages using local phone numbers to United States customers.
What does this mean for my business?
In order to comply with these changes, Sakari customers will be required to do two things:
- Register your brand. This will provide basic information on your business including address, website, vertical, etc.
- Register your messaging campaign(s). This will describe how you will be messaging your contacts. You will be asked to describe your use case, campaign description and provide sample messages for the campaign.
What are the fees/costs associated with this change?
There will be several fees that will be passed on:
|Brand Registration||$4, one-time fee|
|Campaign Fee - AT&T||
Regular Campaigns - $10/mo - Paid quarterly
|Campaign Fee - T-Mobile||Amount TBD - previously was estimated at $50/campaign, one-time fee|
|Carrier Per Message Fees||Currently being paid by Sakari - $0.002-0.005 per message|
* All fees are in USD. Carrier per-message fees are currently being paid for by Sakari, that may change at a future date.
How do I register my brand and campaign?
Please register both your brand and campaign by filling out this form.
What are the campaign use cases?
|2FA||Any authentication, verification, or one-time passcode|
|Account Notifications||Standard notifications for account holders, relating to and being about an account|
|Customer Care||All customer care interaction, including but not limited to account management and customer support|
|Delivery Notifications||Notification about the status of the delivery of a product or service|
|Fraud Alert Messaging||Notifications regarding potential fraudulent activity on a user's account|
|Higher Education||Messaging created on behalf of Colleges or Universities, including School Districts and education institutions.|
|Low Volume Mixed||For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop etc)|
|Marketing||Any communication that includes marketing and/or promotional content|
|Mixed||Any messaging campaign containing 2 to 5 standard uses cases.|
|Polling and Voting||The sending of surveys and polling/voting campaigns for non political arenas.|
|Public Service Announcement||Informational messaging to raise an audience's awareness about important issues|
|Security Alert||A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.|
|Charity||Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Does not include: Religious organizations|
|Conversational Messaging||Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.|
|Emergency||Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.|
|Gambling and Sweepstakes||All gambling and sweepstakes messaging!|
|Political||Part of organized effort to influence decision making of specific group. All campaigns to be verified. Only federal campaigns.|
|Social||Communication between public figures/influencers and their communities. Examples include: YouTube Influencers' alerts or Celebrity alerts|
|Agents and Franchises||
Agents; franchises; local branches
When will these changes take place?
Our latest guidance on important dates is listed below. *As the industry standards for 10DLC continue to shift, please note that these dates are subject to change. Sakari will keep customers updated on any modifications.
- Early May 2021- Sakari will begin processing Campaign registrations
- June 1, 2021 (estimated) - AT&T and T-Mobile will begin restricting unregistered traffic
What happens if I don't register my brand?
Carrier restrictions will be imposed and text messages to AT&T, T-Mobile, and Sprint customers based in the United States will likely be blocked.
What are my alternative options?
The restrictions and fees only apply to businesses sending from local phone numbers. Customers sending text messages from toll-free phone numbers are not impacted. There is no cost to switch to a toll-free number and you won't be required to register your brand and campaigns.
Reach out to us at email@example.com to update your account to a toll-free phone number.
What’s the purpose of A2P 10DLC?
The purpose of creating 10-digit long codes is intended to help increase security and protect consumers/end-users by filtering unwanted messages.
How can Sakari help?
Our team can work with you to help identify the best options for your organization. Reach out to us at firstname.lastname@example.org with any questions or to explore the option of getting a toll-free number.