What is 10DLC?
"10DLC" is short for 10 Digit Long Codes, commonly referred to as local phone numbers.
Beginning in March of 2021 mobile carriers in the United States will start adding restrictions on how businesses send text messages when sending from local phone numbers. The restrictions will become completely enforced beginning June 1st, 2021.
Businesses will be required to register their brand, and define the types of campaigns they use when sending text messages using local phone numbers to United States customers.
What does this mean for my business?
In order to comply with these changes, Sakari customers will be required to do two things:
- Register your brand. This will provide information on your business include address, website. etc.
- Register your messaging campaign(s). This will describe how you will be messaging your contact. You will be asked to describe your use case, campaign description and provide sample messages for the campaign.
How do I register my brand?
Sakari will send updated communication in the upcoming weeks on how you can register your brand and messaging campaigns.
When will this change take place?
- March 1, 2021- Brand and campaign registration opens
- June 1, 2021- Deadline for businesses to register their brand
What happens if I don't register my brand?
Beginning June 1, 2021 text messages to AT&T, T-Mobile, and Sprint customers based in the United States will likely be blocked.
What are my alternative options?
The restrictions and fees only apply to Sakari customers sending from local phone numbers. Customers sending text messages from toll-free phone numbers are not impacted. There is no cost to switch to a toll-free number, and you won't be required to register your brand and campaigns.
Reach out to us at email@example.com to update your account to a toll-free phone number.
What are the fees/costs associated with this change?
There will be several fees that will be passed on:
|Brand Registration||$4 USD, one-time fee|
|Campaign Fee - AT&T||$2-10 USD per month, paid quarterly|
|Campaign Fee - T-Mobile||$50 USD, one-time fee|
What’s the purpose of A2P 10DLC?
The purpose of creating 10-digit long codes is intended to help increase security and protect consumers/end-users by filtering unwanted messages.
How can Sakari help?
Our team can work with you to help you identify the best options for your organization. Reach out to us at firstname.lastname@example.org with any questions or to explore the option of getting a toll-free number.