A "Campaign" refers to the specific use case of your messaging and defines the type of content you will be sending.

For instance, if you use SMS for marketing purposes, you would register a Marketing campaign. If you use SMS for two-way customer support, you would register a "Customer Care" campaign.

Standard Use Cases

Standard use cases can be selected directly in the dashboard.  By selecting more than one standard use case, you are creating a Mixed use case campaign.

2FA: Any one-time use passcode, authentication, or verification.

Account Notifications: Standard notifications for account holders.

Customer Care: Customer interactions, including account management and customer support.

Delivery Notifications: Status of delivery of a product or service.

Fraud Alert Messaging: Notifications about potentially fraudulent activity on a user's account.

Higher Education: Messaging on behalf of colleges or universities, as well as school districts and educational institutions. This use case is not for the "free to the consumer" messaging model.

Marketing: Communications that include marketing or promotional content (ex: sale notifications, discount codes, etc).

Mixed: Any messaging campaign containing 2 to 5 standard use cases.

Polling and Voting: The sending of surveys and polling/voting campaigns in non-political arenas.

Public Service Announcement: Informational messaging to raise an audience's awareness about important issues.

Security Alert: Notification that the security of a system, either software or hardware, has been compromised and action is needed.

Dedicated Campaign vs Mixed Campaign

Dedicated Campaign

Pro: When a single use case is on a Dedicated Campaign, non-compliant messaging only affects that one campaign.

Con: Increased cost, as each use case has to be registered as its own campaign. 

Mixed Use Case

Pro: Can use a single number for multiple use cases. Involves a single campaign fee.

Con: When use cases share a campaign, non-compliant messaging on one use case could suspend service for the entire campaign.

Only standard campaigns can be selected for a Mixed Campaign

Specialty use cases

Specialty use cases require additional approvals and/or steps. Please contact the our support team

Charity: Communications from a registered charity aimed at providing help and raising money for those in need. 501c3 Tax-Exempt Organizations only.

Proxy: Peer-to-peer app-based group messaging with pooled/proxy numbers. Supports personalized services and non-exposure of personal numbers for the enterprise of A2P communications. When submitting, please describe your use case thoroughly to allow for the carriers to review as required. This use case typically utilizes number cycling from a number pool vs dedicated numbers for each agent (we recommend the Agents and Franchises use case for numbers dedicated to specific agents).

Sweepstakes: Gambling and sweepstakes messaging.

Emergency services: Public Safety notifications are designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.

Agents, franchises, local branches: Brands that have multiple agents, franchises, or offices in the same brand vertical, but require individual localized numbers per agent/location/office. Please provide use case details when submitting, and allow time for carrier approval.

Political messaging: Part of an organized effort to influence the decision-making of a specific group. All campaigns must be verified. If an organization is a 501 (c)(3), it should register under the charity class. If a 527 organization needs to register, it should register with Campaign Verify to receive a token that can then be input on the Brand page to register a political campaign.

Social engagement: Communication between public figures/influencers and their communities. Restricted and upon business case review. Strictly limited.