Your description must be able to tell the intended purpose of the overall messages and should answer the following questions:
- Who you are
- Who do you want to reach
- Why you are sending messages
- Messaging frequency needs to be disclosed.
Please use complete sentences where possible and a minimum of 25/maximum of 500 characters.
Good Example
This campaign will be used for messages aimed at customers of [Brand], a car dealership service center. Appointment reminders, repair updates, satisfaction follow-up, online bill payment, and 2-way conversations. Messaging frequency varies.
Bad Example
Text messages are used for our team members to communicate with our customers and partners.
- Why is it bad? It doesn’t say who you are or what you want to communicate.