MSG-043 Error - Free URL shorteners are blocked by carriers

Adam H.

December 22, 2022 18:57

What does the MSG-043 Error mean?

If a message you sent is not delivered to the end device and returns a MSG-043 error code, this indicates that Sakari has blocked this message because it included a link shortened with a free URL shortener.

You can send text messages with full domains as well as shortened domains, although full domains are preferred by carriers.

URL shorteners may be used to deliver custom links, but avoid public and shared domain shorteners.

Pro Tip:

We offer a free URL shortener on all Sakari paid accounts. You can learn more about that here: How to Setup a Shortened URL

Public and Shared URL Shorteners to Avoid

A partial list of free URL shorteners to avoid:

bit.ly
goo.gl
tinyurl.com
tiny.cc
lc.chat
is.gd
soo.gd
s2r.co
clicky.me
budurl.com
bc.vc
rb.gy

Recommended Paid URL Shorteners

Here are some suggested paid URL shorteners:

Bitly Paid - https://bitly.com/pages/pricing
Rebrandly Paid - https://rebrandly.com/
Clickmeter Paid - https://clickmeter.com/
HubSpot - https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht