During the creation process of a messaging campaign, you will need to identify what type of message is being sent.
Message Campaign Types
- Transactional - transactional messages are usually personalized (e.g. "Hi Mary"), lower volume and often warrant a two-way conversation.
- Marketing - marketing messages are used to promote a business or service
What's the difference?
- Transactional - when selected, your message will be sent using a toll-free or local long code (phone number). The message will not include "opt-out" language.
- Marketing - when selected, your message will be sent using a short code (Canada and United States only), all other countries will use a toll-free or local long code phone number. The message will include opt-out instructions on every message.