Campaign message types

During the creation process of a messaging campaign, you will need to identify what type of message is being sent.

Message Campaign Types

  • Transactional - transactional messages are usually personalized (e.g. "Hi Mary"), lower volume and often warrant a two-way conversation. 
  • Marketing - marketing messages are used to promote a business or service

What's the difference? 

  • Transactional - when selected, your message will be sent using a toll-free or local long code (phone number).  The message will not include "opt-out" language. 
  • Marketing - when selected, your message will be sent using a short code (Canada and United States only), all other countries will use a toll-free or local long code phone number.  The message will include opt-out instructions on every message.